Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company`s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.

As of May 2011, Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft.

For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry.